Resources

Designed to help you plan with precision, show up with style, and make your moments matter.

This is where strategy meets storytelling. Whether you’re mapping out your next launch event or rethinking how you engage your audience, these tools are built to elevate every phase of your planning process.

From plug-and-play templates to real-world strategy guides, everything here is crafted with the same intentionality I bring to my client projects—only now, it’s in your hands.

Cover page of a digital resource titled 'Guest Experience Workbook' featuring a woman writing in a notebook, with a quote 'Designing events that move people,' and website URL www.eventsbydre.com.
Guest Experience Playbook Guest Experience Playbook

Part strategy guide, part creative workbook, this resource helps you deepen engagement by designing each phase of your guest journey with intentionality, psychology, and emotional resonance. Includes exercises, HEFT framework breakdowns, and real examples.

An assortment of colorful salads and empty cocktail glasses on a wooden table in a kitchen.
A decorated dining table set for a celebration inside a room with large glass windows, sunlight streaming in, and outdoor greenery visible through the windows.
A metallic sculpture composed of numerous small, shiny, silver teardrop shapes in the foreground, with a silver inflatable or padded structure forming an archway or entrance in the background.
People attending a party or event in a large industrial-style venue with vibrant, colorful wall projections resembling cherry blossoms or a floral scene.
Person using a pipette to make cocktails in martini glasses with yellow garnishes.
A decorated dining table with a flower arrangement, red and yellow flowers, cherry tomatoes, lighted candles, and place settings with napkins and utensils.
A woman presenter speaking to an audience in a conference room decorated with colorful balloons and a large screen displaying the message 'Now go make stories'.
A woman with curly hair, smiling, looking at a light projection into a mist waterfall, in a room with a mountain mural.
People on stage receiving awards or recognition while an audience reaches out with hands and phones in a crowded indoor event.
A woman in a shimmering silver dress is performing with a vintage microphone at a party or event, with an audience of well-dressed people watching and taking photos, in a decorated indoor setting with modern lighting and wall decor.
A male DJ wearing glasses and a gray suit jacket with a black shirt, using DJ equipment with headphones around his neck, in front of a green and blue swirl light background.

✳ THE REVELRY INDEX

A field guide for bold, magnetic event marketing.

Part blog, part creative journal, The Revelry Index explores what makes events unforgettable—and how to harness that power for your own work. Expect editorial insights, case studies, guest experience tips, and behind-the-scenes strategy from the field.

Get the Index
Arrangement of colorful flowers in a wire basket, a green pear, empty wine glasses, and a yellow candle on a white tablecloth.

Your Strategy Starts Here

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    Transform ideas into moments that stick with your guests long after they leave.

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    Design unforgettable experiences without second-guessing what actually matters.

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    Use strategic psychology and creative prompts to take control of how people feel, connect, and remember.

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    The most unforgettable events aren’t the busiest—they’re the most intentional.

  • ✓

    Gatherings are your most powerful and personal tool for building real community.

Meet your instructor

Andreia “Dre” McLean

With over a decade of experience designing immersive gatherings for brands like Microsoft, Deloitte, Google, and Barbet, Dre knows that the most powerful events aren’t about scale—they’re about impact.

Through her signature HEFT method (Hosting, Engagement, Flow, Takeaway), she helps brands and creatives turn ideas into experiences people actually remember. This workbook distills her guest-first approach into a tool you can use again and again—whether you’re planning a retreat, a dinner party, a brand activation, or something all your own.

Everything You Need to Know

    • A structured guest journey framework, from pre-event to follow-up

    • Prompts to help you map emotional pacing and memory-making moments

    • Real-world examples and industry insights from high-level experiences

    • HEFT™ breakdowns with space to adapt to your brand and event type

    • Printable and fillable format for easy planning and iteration

    This isn’t a template you’ll use once—it’s a mindset you’ll take into every experience you create.

    • You’re a creative, founder, or planner who cares about more than aesthetics

    • You want to build events that connect, convert, and create community

    • You’ve outgrown winging it and want a clear structure without rigidity

    • You want to feel confident walking into your next gathering, knowing the experience has been designed—not just planned

    1. Download your workbook instantly after purchase

    2. Start with the guest journey map to anchor your experience

    3. Use creative prompts and strategy breakdowns to design each phase

    4. Print it, mark it up, or use it digitally—whatever fits your flow

    Whether your event is 10 people or 300, this tool adapts to your scale, pace, and goals.

Experience, Confirmed.

  • "The Event Playbook gave me the structure I didn’t know I needed. Every phase was mapped, every detail felt intentional, and our attendees noticed"

  • “I’ve planned dozens of events, but this was the first time I felt like I truly designed the experience. People were still talking about it weeks later.”

  • “I wanted our launch to feel special, but I didn’t know where to start. This workbook made it so clear, and I actually enjoyed the process.”

  • “We’ve used strategy decks before, but this was different - it was personal, human, and deeply aligned with our audience. It changed the way we think about events.”

Still have Questions?

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